Is Alicia Keys’ #Nomakeup Movement Becoming a Beauty Bias?

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Alicia Keys is working on new music along with rocking a new look. The singer has decided to “bare all” with her proclamation to no longer wear make-up.

Since re-claiming the #nomakeup movement, which first became popular back in 2010. Many celebrities have jumped on the band wagon to defy the industry’s standards of beauty. Keys’ recently wrote an essay on lennyletter.com saying she was “sick of” women having to conform to society’s standards of beauty.

“Women are brainwashed into feeling like we have to be skinny, or sexy, or desirable, or perfect,” she wrote.

“One of the many things I was tired of was the constant judgment of women. The constant stereotyping through every medium that makes us feel like being a normal size is not normal, and heaven forbid if you’re plus-size. Or the constant message that being sexy means being naked,” the singer stated in her post.

Keys’ ability to make the no make-up movement popular again has received positive responses on social media

 

While many celebrities and “everyday” women have gone without makeup before and after the #nomakeup movement, it appears the response has been very selective in who receives praises and those who receive flack for joining a movement that is meant to be empowering.

 

 

Rapper/Actress  Lil’mama recently posted a bare face rocking two ponytails while vacationing in Cancun on social media.  The rapper attempted to recreate Alicia Keys no makeup look to praise the singer , and inspire others. However,  Lil’mama was met with backlash that resulted the rapper to later remove her photos.

 

It seems that certain “types” are getting backlash for baring all.  Lil’Mama hasn’t been the only public figure who got trashed about her natural look. Actress/Singer Keke Palmer, who is no stranger to being open and honest about what she looks like without make-up was spared mercy. The singer posted a makeup less selfie last month and received hateful comments.

However, Palmer was not going to back down from the bullies and made it clear that no one should feel sorry for her, because she loves who she is.

“Keke is fine because Keke knows who she is. Keke doesn’t care to conform to what people thinks she should be…When I see people being mean, I know it’s them and not me. I focus on who loves me, not who hates me duh that’s why I’m so happy all the time, I choose it,” she wrote.

Ironically enough, women who have more “European” facial features are praised for going without makeup and are labeled “beautiful” and “gorgeous”.  Although Alicia Keys is bi-racial (African-American and White), she resembles more of a “white” woman. Other women who are from a different racial background received more “likes” for their selfies in comparison to African-American women who posted bare-face selfies.

There seems to be a constant “bias” view in our society as it pertains to what is deemed beautiful and what is not. It seems many over looked the whole message of the #nomakeup movement.

What do you think about this #NoMakeup movement?

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